Louise Sneddon – Director
With over 20 years experience in marketing and communications in the travel and tourism sector, Louise has held senior management positions in both the UK and New Zealand across the aviation, wholesale, retail and communications sectors. For the past decade, Louise has specialised in marketing communications and events for a wide range of clients on a consultancy basis in both Australia and New Zealand.
In the event management realm, Louise has worked on a number of high profile events including being involved in on water entertainment activities for the Americas Cup 2002, 2004, producing two gala dinner and entertainment events for LOreal New Zealand Fashion Week and producing a number of public and corporate events for a clients on both sides of the Tasman. Louise has also worked on the television production team of three top rating television series which utilised her specialist skills in travel and tourism communications and sponsorship leveraging.
Tracey Mehrtens – Director
Tracey is a trained journalist with a strong news, travel and business tourism background. Tracey has a firm understanding of the media environment, with an extensive career that includes a ten year tenure with the New Zealand Police. During her time with the NZ Police Tracey gained expertise in crisis and issues management as well as managing media for high profile diplomatic events; – APEC and CHOGM. This high level experience has served 4pr clients well over the years, especially in the public and trade relations sector where Tracey has represented industry at central government level.
Tracey also presented strong editorial and magazine management skills whereby at 4pr she has acted as editorial custodian for three publications including the 62 page glossy travel magazine On location which was produced quarterly for the Holiday Shoppe retail travel agency group. Tracey has also overseen and managed the editorial for a number of travel supplements and magazine columns for clients as part of a fully integrated and professional communications portfolio delivered to 4pr clients.
Stephanie Williams – Account Executive
Stephanie holds a Bachelor of Communication and has specialist skills in social media initiatives, writing for the digital environment as well as strong all round writing skills including press releases, newsletters, internal communications and writing for publication. Prior to joining 4pr, Stephanie developed her PR skills in a boutique agency working within the fashion and events sector in addition to communications experience in the not for profit sector for a well known children’s charity.
Stephanie is well travelled and has a passion for the travel and tourism sector as well as the PR industry. Stephanie assists the team to ensure efficiency in their public relations projects.
Sarah Browne – Event and Office Management
Sarah Browne provides valuable support services on a part time basis to assist the 4pr events team. A highly organised individual who has owned her own business for many years, Sarah has an eye for what needs doing and covers all administrative and event functions of the agency.
